Creating their logo and establishing the brand standards was just the beginning.
Agency Work
O’berry Collaborative
My Role(s)
Creative Direction, Art Direction, Production Management
Skills Involved
Concepting, Branding & Identity, Illustration, Packaging, Digital & Traditional Pre-press, Photography, Web Design, HTML/CSS & WordPress
Tools used
Illustrator, Photoshop, InDesign, Flash, Digital Photography & Video
A fast paced brand development that tackled three amazing hurtles within the first 6 months. At the time, our small creative group at OC worked closely with the Clarisonic team to create a website that would not bat an eye at the surge of interest generated by Oprah’s favorite Things! Following that booming success and managing an ever growing creative team of designers, QVC was a true test of Clarisoinc’s visual communications, and its ability to combat skepticism of the TV viewers and commenters. Entering into the first of what would become many holiday seasons, it was time to put all of our faculties to test. We tirelessly crafted and re-crafted messaging to maximize results for our first holiday season and every event that came after.
L’Oreal acquired the brand in 2011, we continued to assist and produce creative for 3 years, as this transition was taking form. My Creative lead was also transitioning to more of a production support for the in-house creative resources within Clarisonic & L’Oreal.
Branding
I touched everything on this account. From designing the logo, all initial ads, packaging and website. Working with stringent guidelines of department store merchandising, my creative team generated in-store graphics for campaigns, holiday, and evergreen promotions.
Campaigns
Developing systems and workflows with creative teams both in-house and at Clarisonic’s headquarters. Delivering accurate and impactful creative on time, every week.
Photography
I oversaw every aspect of initial product photography, from asset management, to styling, props, even the bubbles and “wet looks” for continually conveying the waterproof nature of their ever growing product lines.
Branding | Trade Show Booth | In-Store Graphics
Campaigns | Holiday | Evergreen
Photography | Styling
From sketch to store with the Clarisonic Opal
I had the privilege to work on this project from beginning to end. Providing detailed sketches and diagrams to aid in the creation of the Clarisonic Opal. Our team then designed all the materials needed to launch the product across all pro and consumer channels.
