Diving deep into the technology of IPL hair removal and bring to the surface visuals that evoke confidence, safety, and ease of use.

Agency Work
O’berry Collaborative
My Role(s)
Creative Direction, Art Direction, Production Management
Skills Involved
Concepting, Branding, Illustration, Packaging, Digital & Traditional Pre-press, Photography, Video Editing, Motion Graphics, Web Design, HTML/CSS & WordPress
Tools used
Illustrator, Photoshop, InDesign, After Effects, Premier, Digital Photography & Video

And the results where clear.

Creating many systems of consistency was key in a successful rollout.

During a very busy time at the agency we brought on a talented local designer to assist in creation of the logo and initial packaging design.  I utilized both professional and in-house photography for packaging, campaign work and video production. One highlight was designing a fully custom booth that had large impact at a modest cost and footprint.


The branding material needed to convey the ease of in-home use. I directed the creation of user guides, email campaigns, website and display ads.


I managed teams creating evergreen assets, welcome series emails, social awareness and holiday campaigns.

Photography & Videos

Working with local photographer Rob Outlaw, I styled and directed all product and prototype imagery. Model imagery pre-existed our involvement.

Branding | Trade Show Booth | Packaging

Campaigns | Holiday | Evergreen

Photography | Video

LumaRx PromoVideo

LumaRx Spa Full Body Device

LumaRx How IPL Works Video

Pro Launch Teaser Ad

Remington SkinRejuv Animation

LumaRx Full Body

LumaRx PRO