Sister brand to LumaRx hair removal, ‘Bella’ was a hair-forward beauty tools brand that needed new skin in the game.

Agency Work
O’berry Collaborative
My Role(s)
Creative Direction, Art Direction, Production Management
Skills Involved
Concepting, Branding, Illustration, Packaging, Digital & Traditional Pre-press, Photography, Video Editing, Motion Graphics, Web Design, HTML/CSS & WordPress
Tools used
Illustrator, Photoshop, InDesign, After Effects, Premier, Digital Photography & Video

Up styling colorways and textures of beauty tools was a wonderful experience in both color and finish.

I designed the packaging and worked with local professional photographer for all product imagery. After designing the website and Amazon stores, it was time to tackle the production of in-house scripted, video hair tutorials called Hair Hacks.

Social campaigns utilized in-house iPhone photography to keep costs low and content creation at a quicker pace.

Website | Product Styling & Photography | Video