Stock full of attitude, Fetch is a bold brand in an old town.
Agency Work – Freelance
O’berry Collaborative – Little Joe Design
My Role(s)
Creative Direction, Art Direction, Production Management
Skills Involved
Concepting, Branding & Identity, Illustration, Digital & Traditional Pre-press, Photography, Web Design, HTML/CSS & WordPress
Tools used
Illustrator, Photoshop, Digital Photography & Video
Getting the proper attitude in the logo took many breeds and iterations. The bold illustration style allowed for many custom illustrations spanning seasons and holidays, keeping their interior, emails and schedules,… fetch!
My work expanded from the initial logo and website, to creating labels for their own line of branded products. I was also the photographer for many of their treats and products showcased in ads and holiday shopping campaigns.